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Before and After :: Rachel the Realtor

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Many Realtors add their picture to their business card design. It helps clients and prospects remember them in the sea of other Realtors. When I  met with Rachel and she showed her business card to me, the first thing I noticed was how red her face was in the picture. Since she isn't perpetually sunburned, I suggested the issue was that her previous designer used the wrong color space in the photo. There are web colors and print colors. Using web colors on a print job will often result in an over-abundance of red. Hence, the "sunburn".

Another idea was to take Rachel out of the box...literally. I requested a different head shot, extracted her from the background and focused on her happy face. She looks more professional and friendlier - a great combination for a Realtor. 

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