There are times when a beautifully crafted logo is not utilized to its fullest extent. In the case of Vicki Chacon of Mariaelena Finishing, her original business card did not properly showcase her exquisite logo.
Vicki's logo was created before we met and she was looking for a redesign of her business card. In analyzing her business card, I noticed that quite a bit of information was duplicated from the front of the card to the back. I suggested that we enlarge her logo to take up the entire front of the card and then combine the rest of the information in a cohesive manner on the back of the card. I duplicated an element of her logo to use on the back of the card separating her and her partner's contact information. The result was a much cleaner look which added to the sophistication of her brand.
For printing, I recommended a 16 pt stock with full UV gloss on the front of the card only so that clients and prospects could take notes on the back of the card, if necessary. Additionally, a name badge to match the business card was created. The entire look elevated Vicki and her company to higher level of professionalism which was the ultimate goal.