Kathie Norris is a mortgage professional in a company that allows their employees to produce their own print material. She created her own brochure but felt it wasn't as professional as she would have liked. She asked Page by Page to redesign her brochure.
Kathie's original design was plain. The white background and bland layout meant a lack of visual identity. It was uninspiring rather than inviting. Add to that was the fact that her picture was too dark which made it look dull.
The redesign added color and with a shift of the design elements and a corrected photo, Kathie's brochure had a much more professional and classy look. In Kathie's own words, "I thought I had done a good job...until I saw what you did."