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Before and After :: Geometrix the Salon

Dee Hilton owned Geometrix, the Salon and was interested in taking her menu of services brochure to a more professional level. The brochure she was using when we met was designed, printed and folded at home. She knew that it needed a professional touch so she left the design in my hands. As her salon was upscale and commanded higher rates for services, the brochure needed to reflect this. I decided on a black, white and gray color scheme which is a very sophisticated color palette and used an elegant script font for the headings, pairing it with a clean, sans serif font for paragraph text.


The brochure was printed on 100# gloss book stock and machine folded for crisp, even folds. The Before and After difference is quite striking: clean, professional and upscale.

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