Eyes on Shades is a locally-owned Authorized Dealer for HunterDouglas blinds and shades. The owners were referred to me by another client. They wanted to enhance their brand and have their marketing materials professionally designed and printed.
I met with Chris and Dania and they presented their current business cards which they had designed using an online service. While there was nothing inherently wrong with the design, I felt we could enhance their brand by making simple changes while retaining their style.
I started by asking for their branding guidelines or the general concept of the colors they intended to use to keep with their overall feeling for how they want to portray their company. The current business cards had a faded look to the colors and we decided to make more of a statement by deepening the colors to start.
The 'wave' look to the header of the business card was retained but modified to create an integrated home for their logo. The new wave perfectly fits their logo which allowed for a larger, more prominent branding statement. This causes the eye to gravitate towards their logo and company name which assists in brand recognition.
While the original card focused more on the top description ("Custom Motorized Window Treatment") rather than the company name or brand, I chose to incorporate the top statement into the wave. This makes it more of a descriptor rather than the feel that it was the company name. The font for supplemental information was changed and darkened from the initial business card which makes the information much easier to read.
The original back of the card didn't utilize the space as well as it could have. Instead of just putting the HunterDouglas logo like the first card had, I added a photo of one of the products Eyes on Shades offers in addition to the logo and website.
From here, we produced brochures, a custom-branded pop-up tent, name badges, can cooler promotional items, shirts, a retractable banner, and a table cover: all branded in harmony with the redesigned business cards.
Page by Page is grateful for the opportunity to work with Eyes on Shades. The owners care about their business and their clients and their branding now reflects their professionalism and commitment to their clients.
Contact Details
Page by Page Graphic Design and Printing LLC
Fulshear, Texas 77441
Phone : 281-703-1040
Fax : 832-363-1744
Email : carey@pagebypageweb.com
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