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Before and After :: Diandra Reed - Walzel Properties


Diandra Reed is a real estate professional with Walzel Properties. Previously, she used one of the standard business card templates that her company provided. When we met, she expressed an interest in having a business card that would more closely reflect her commitment to her clients and set her apart from the standard look of other agents.

During our extended meeting, she presented herself as a true professional and one who wants to make sure that her branding reflects her image. We spent a lot of time looking at paper stocks and processes and she chose a 32 pt Silk card with red colored edges. 

During the design process, fonts were carefully chosen for their readability and style and her headshot was extracted from the background of the photo. A true, rich black was used for the background on the front of the card and the Walzel branded red was used on the back of the card. The result is a sleek, professional business card that will surely get her noticed and remembered by her clients and prospects while creating an upscale impression.

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