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Before and After :: Brazos Bend Guardianship Services


Brazos Bend Guardianship Services is a non-profit agency providing guardianship services for residents of Fort Bend County. They provide education and support to protect the most vulnerable. They conduct information sessions and, in some circumstances, provide grants for families that financially qualify to help them obtain guardianship of their loved one.

BBGS had a logo which didn't convey the human nature of their agency. They were ready for a rebranding of their logo and marketing materials.

The first step in their logo creation was to express that the primary focus is on the people they serve. Several designs were presented and ideas were exchanged. The color was chosen to be similar to the original logo for easier identification. The selected design brings life to their logo and a more humanitarian branding.

Marketing materials were also revamped and included business cards, name badges, a retractable banner, two sizes of table covers, brochures, an information flyer and pens. Shirts will be ordered and current signage and window vinyl will be replaced. The new logo and print marketing brings a cohesive look to the agency and one that will garner attention at events.

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