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Business Articles

Why Professional Graphic Design and Print Is Important - Part 1
No matter what we do in life, we are being judged.

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Why Professional Graphic Design and Print Is Important - Part 2
Is your business material a reflection of who you are and what you do? Choosing a stock logo or design...

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Exploring Paper Stock
Standard paper stock is divided into Text weight and Cover Stock.

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What's So Great About Using an Independent?
Part 1: Saving Money (unless you just like to spend money)

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What’s So Great About Using an Independent?
Part 2: Looking Like You (unless you want to look like everyone else)

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I Can’t Take You Seriously with Spelling Errors
Several months ago and despite the No Soliciting sign in our neighborhood, a business card was left on my front...

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Before You Hire a Graphic Designer
I had an interesting conversation with a web designer I partner with as he was creating my website.

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Mistaken Identity
There’s a 1988 movie called Coming to America.

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The Cheapest Form of Advertising
When clients ask for an opinion about advertising, the thing they always overlook is the very basic building block of...

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10 Unique Reasons to Hire a Graphic Designer
When most people think of Graphic Design, they typically think of business cards and brochures.

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Anatomy of a Client
One of the best things about being a freelance Graphic Designer is the variety of clients and the opportunity to...

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The Three-Second Rule
Raise your hand if looking good is important to you.

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Color Selection in Graphic Design
Color Theory plays an important role in Graphic Design.

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Looking Good at Any Size
One key element in my Graphic Design/Printing business is taking a holistic approach to each client.

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Using Photos on Your Business Card
As a Graphic Designer and Print Professional, I’m sometimes asked if it’s a good idea to use a photo on...

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It’s a Sign
When printing signage for clients, the design is only part of the decision that has to be made.

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5 Reasons Why You Shouldn’t Design Your Own Logo
With all the logos that surround us, it’s tempting to create your own.

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Your Brand is More Than Just Your Logo
It’s easy to assume that logos and brands are synonymous; however, brand is a much broader term.

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The Birth of a Graphic Designer
I recently found a copy of my first Graphic Design job in a box of mementos.

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20 in 2020
20 years is, undoubtedly, a milestone.

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White Space in Design
Designing effectively in Graphic Design means paying attention not only to what is there but also what is not there.

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Trade Show Trinkets
You may think you’ll never have a display table at a trade show or event so how does this topic...

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Time for a Change
When it comes to your printed business collateral, how do you know when it’s time for a change? There are...

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Fulshear Professionals Master Panel Series: Marketing Panel
Fulshear Professionals had Master Panels about a variety of subject.  I was on the Marketing Panel and shared information about...

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What Should You Review Now?
Are you a businessperson who ‘sets and forgets’ your marketing or do you regularly assess the effectiveness of your marketing...

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Shoutout HTX Interview
I was honored to be interviewed by Shoutout HTX. Here's the link to the interview.

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Three Important Facets of Marketing
What type of marketer are you? If your first thought is that you’re not a marketer at all, you’re missing...

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Three Ways to Decide Exactly What You Need
As a business professional, projecting the right image is crucial to having your clients and prospects understand what you do...

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The Art of Writing
Over the past several years, I’ve noticed the amount of handwritten correspondence in my mailbox had dwindled to next to nothing.

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How to Cut Costs While Still Using a Graphic Designer
A common misconception about using a Graphic Designer/Print Reseller is that it’s going to cost you more in the long run.

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Chamber Chat Interview
I had the opportunity to chat with Don McCoy, president of the Fulshear-Katy Area Chamber of Commerce in January 2021.

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Consistency in Marketing
A friend recently posted a live video about consistency in branding.

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4 Reasons Why Product Deadlines are Important
Besides the specifics of the job you’re needing produced, two things are important to convey to your Graphic Designer as...

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