Business Articles

Why Professional Graphic Design and Print Is Important - Part 1
No matter what we do in life, we are being judged.

Why Professional Graphic Design and Print Is Important - Part 2
Is your business material a reflection of who you are and what you do? Choosing a stock logo or design...

Exploring Paper Stock
Standard paper stock is divided into Text weight and Cover Stock.

What's So Great About Using an Independent?
Part 1: Saving Money (unless you just like to spend money)

What’s So Great About Using an Independent?
Part 2: Looking Like You (unless you want to look like everyone else)

I Can’t Take You Seriously with Spelling Errors
Several months ago and despite the No Soliciting sign in our neighborhood, a business card was left on my front...

Before You Hire a Graphic Designer
I had an interesting conversation with a web designer I partner with as he was creating my website.

Mistaken Identity
There’s a 1988 movie called Coming to America.

The Cheapest Form of Advertising
When clients ask for an opinion about advertising, the thing they always overlook is the very basic building block of...

10 Unique Reasons to Hire a Graphic Designer
When most people think of Graphic Design, they typically think of business cards and brochures.

Anatomy of a Client
One of the best things about being a freelance Graphic Designer is the variety of clients and the opportunity to...

The Three-Second Rule
Raise your hand if looking good is important to you.

Color Selection in Graphic Design
Color Theory plays an important role in Graphic Design.

Looking Good at Any Size
One key element in my Graphic Design/Printing business is taking a holistic approach to each client.

Using Photos on Your Business Card
As a Graphic Designer and Print Professional, I’m sometimes asked if it’s a good idea to use a photo on...

It’s a Sign
When printing signage for clients, the design is only part of the decision that has to be made.

5 Reasons Why You Shouldn’t Design Your Own Logo
With all the logos that surround us, it’s tempting to create your own.

Your Brand is More Than Just Your Logo
It’s easy to assume that logos and brands are synonymous; however, brand is a much broader term.

The Birth of a Graphic Designer
I recently found a copy of my first Graphic Design job in a box of mementos.

20 in 2020
20 years is, undoubtedly, a milestone.

White Space in Design
Designing effectively in Graphic Design means paying attention not only to what is there but also what is not there.

Trade Show Trinkets
You may think you’ll never have a display table at a trade show or event so how does this topic...

Time for a Change
When it comes to your printed business collateral, how do you know when it’s time for a change? There are...

Fulshear Professionals Master Panel Series: Marketing Panel
Fulshear Professionals had Master Panels about a variety of subject. I was on the Marketing Panel and shared information about...

What Should You Review Now?
Are you a businessperson who ‘sets and forgets’ your marketing or do you regularly assess the effectiveness of your marketing...

Shoutout HTX Interview
I was honored to be interviewed by Shoutout HTX. Here's the link to the interview.

Three Important Facets of Marketing
What type of marketer are you? If your first thought is that you’re not a marketer at all, you’re missing...

Three Ways to Decide Exactly What You Need
As a business professional, projecting the right image is crucial to having your clients and prospects understand what you do...

The Art of Writing
Over the past several years, I’ve noticed the amount of handwritten correspondence in my mailbox had dwindled to next to nothing.

How to Cut Costs While Still Using a Graphic Designer
A common misconception about using a Graphic Designer/Print Reseller is that it’s going to cost you more in the long run.

Chamber Chat Interview
I had the opportunity to chat with Don McCoy, president of the Fulshear-Katy Area Chamber of Commerce in January 2021.

Consistency in Marketing
A friend recently posted a live video about consistency in branding.

4 Reasons Why Product Deadlines are Important
Besides the specifics of the job you’re needing produced, two things are important to convey to your Graphic Designer as...

How Do You Wear Your Brand?
Wearing your brand is not only a sign of internal loyalty but also of proudness for your company or the...

3,096: A Type Story
I’m a self-proclaimed Fontaholic. You won’t find this word in any commercial dictionary but, in the vernacular of many Graphic...

Why a Stock Graphic Doesn’t Work for Your Logo Design
While it’s very tempting to choose a stock graphic for your logo design, there are reasons why this won’t work...